LOYALTY.
That’s what pit bulls are guilty of being — to a fault.
With rumors about the breed swirling (i.e., their jaws lock, their brains swell, yada yada, RUMOR) we set out to dispel those lies with a grassroots awareness campaign.
The results: adoptions went up 11% the next quarter, the agency got a puppy AND we won an award for our work.
A real win-win-win. Woof.