For Toyota, I’ve been lucky enough to work with one of the NFL’s best young quarterbacks and a couple of Olympic gold medalists (not to mention some pretty dope vehicles). Take a sec to check out the work we’ve done and the places we’ve gone.
Helped relaunch Jake from State Farm into every space imaginable.
Whether that’s small business, NBA, or Twitch, he’s everywhere. Hope you don’t mind.
At Barkley, I helped lead U.S. Bank’s creative, helping it grow from a small, OLV-only account to one doing national spots. Below are a few we did with Simone Biles (AKA the GOAT gymnast) and her sister to celebrate getting 5% back on everything (Everything? Yes, everything!).
Pauly Walnuts. Selina Meyer. Elmo.
Not just recognizable names, iconic characters.
To promote HBO’s lineup, we created a subdivision you could only dream about. Or watch. On HBO, that is.
Did you know AAA has auto repair centers?
No?
You’re not alone. We were tasked with getting the word out about these shops and who better to tell the world than those that get the most out of them — the vehicles themselves.
For Cox, my partners and I created broadcast, digital, direct and whatever else we could sell in.
Some of it was funny, some dramatic, all on a budget that continued to shrink. This is the best of the best.
1/3 of all bees are dying every year. But how do we get people to care? Take away 1/3 of their meal, of course.
But a prank is just a prank if there’s not numbers to back it up. Well, we’ve got those too. During Pollinator month (June), we garnered:
62 million+ impressions
200,000 site visits
17,000 giveaways
Now that’s what’d we call buzz (sorry I’ll show myself out).
Smoke.
It’s a word with varying definitions for: a) race enthusiasts and b) sausage lovers. We created a TV spot that spoke to both groups and their overlap (using Richard Petty and sausage) and a tagline (“Bring the Smoke”) that was still in use as of 2018.
LOYALTY.
That’s what pit bulls are guilty of being — to a fault.
With rumors about the breed swirling (i.e., their jaws lock, their brains swell, yada yada, RUMOR) we set out to dispel those lies with a grassroots awareness campaign.
The results: adoptions went up 11% the next quarter, the agency got a puppy AND we won an award for our work.
A real win-win-win. Woof.
Boeing is building more than just planes.
They’re building Unmanned Aerial Vehicles.
Submarines. Space shuttles.
And they wanted a campaign to make their presence felt on the air show front (aside from, you know, selling planes). This print/poster campaign gave Boeing a way to position their products in a beautiful, powerful manner while promoting the fact they’re building something bigger than commercial flight.
They’re building the future.
Fame.
That’s what Maritime Beer, wanted (it was on the brief). The brief also wanted to reach beer aficionados in local watering holes. Their watering holes.
We created these posters in the summer of the bailouts, mining a creative area no other beer brand dared occupy.
The result: these posters were stolen from bars and our client was so pleased they handed us digital and out of home duties. And it all started with a series of bar posters.
Prost!
My improvement as a writer is never complete.
So when I discovered the writing program at Second City, I was all in.
The result? I helped write a 4-show run (that was completely sold out) called, “Below Heaven, Above Chipotle” — it earned rave reviews plus invites to write for other Second City shows.
Image courtesy of Chris Terry (fellow Second City writer)